Haystack

We're more than happy to show you how we've created a new brand strategy, visual identity and website for the famous Vue.js framework. We've worked together with NuxtJS in 2020 and we're more than happy

The client

NuxtJS is the company behind the Nuxt.js framework that helps developers build server-rendered Vue.js applications with ease.

The challenge

With a $2M seed round and the ever-growing community, it was time for NuxtJS to evolve and adapt. With so much attention on their framework, the team had never before had the chance to apply the same care to their brand and website’s user experience.

The solution

To offer more depth and context to the NuxtJS identity, we defined a new brand strategy that references the Pyrenees mountains (since both NuxtJS founders hail from there) across all marketing materials, including illustrations, badges, and other graphical elements.

UX research

Based on the competitive benchmark, data analysis, and user activity, we concluded that users come to the website to understand the framework as a viable option for their project. We knew that our primary focus was to give users a simple way to access resources, docs, and installation guides.

The result

The Nuxt team decided to take their brand in a different direction and launched a revised brand and website environment almost 18 months after our initial engagement. Nevertheless, we're incredibly proud of our work and wish all the best to Alex and Sébastien in their journey.